Editorial Policy

Our editorial goal is to help UK small-business owners make practical website decisions without unnecessary technical language or disguised sales pressure.

Editorial principles

• Explain the reader’s options, limitations, risks and next action.
• Separate one-off cost from ongoing cost and identify commonly overlooked ownership costs.
• Use primary sources for changing product, search, regulatory and security information.
• Do not promise rankings, traffic, revenue or a universal “best” product.
• Do not invent clients, tests, qualifications, awards or statistics.
• Disclose commercial relationships that could affect a reader’s interpretation.

Review and publication

Drafts should pass structural, factual, language, source and technical checks before publication. Important changing information receives a separate fact-checked date. Publication dates are not artificially refreshed when no meaningful update has been made.