Website Features
Website features should reduce work or help a customer complete a task. Every extra integration also introduces data, supplier, accessibility, security and support obligations, so the decision must include operation…
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PDF and Document Downloads
Downloads are appropriate when the reader needs a printable, portable or formally issued document. They should not replace accessible web content or become an unmanaged archive of outdated files.
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PDF and Document Downloads
Downloads are appropriate when the reader needs a printable, portable or formally issued document. They should not replace accessi…
Read guide →Newsletter and Email Signup
A newsletter form is a direct-marketing system, not simply an email field. It needs a lawful collection process, evidence of conse…
Read guide →Live Chat and Chatbots
Live chat can help a customer at the point of difficulty, but an unattended widget, unclear bot or poorly governed transcript can …
Read guide →Contact Forms
A contact form should make an enquiry easier without becoming the only record of it. Reliable forms validate input, explain what h…
Read guide →How to Add Online Payments Safely
For most small businesses, the safest payment design keeps card data on a hosted or provider-controlled payment page. The website …
Read guide →How to Choose a Booking System
An online booking system connects public availability to staff calendars, customer data, reminders, payments and cancellation rule…
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