Business Website Scenarios
A business website should be designed around the transaction or decision the customer needs to complete. A tradesperson, restaurant, consultant and charity may all need clear pages and contact details, but their…
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Website for Tradespeople
A trades website needs to establish coverage, capability and availability quickly, often on a phone while the customer has an urgent problem. Local evidence and a reliable response process matter more…
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Website for Tradespeople
A trades website needs to establish coverage, capability and availability quickly, often on a phone while the customer has an urge…
Read guide →Website for Retail Shops
A retail-shop website may support visits, reservations, click-and-collect or full online sales. The design should make the relatio…
Read guide →Website for Restaurants and Cafés
A restaurant or café website is operational information: customers need a current menu, location, opening times, booking or orderi…
Read guide →Website for Professional Services
A professional-services website must communicate competence and boundaries without making the service appear simpler or more certa…
Read guide →Website for Health and Beauty Businesses
A health or beauty website often combines personal services, appointment data, photographs and claims about outcomes. It should he…
Read guide →Website for Consultants and Freelancers
A consultant or freelancer website should make expertise, scope and working method concrete without pretending to be a larger agen…
Read guide →Website for Charities and Community Groups
A charity or community website should explain purpose, governance and use of funds in language supporters and beneficiaries can un…
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