Pages for Business Websites
A page earns its place when it answers a distinct customer question or supports a necessary business process. Copying a standard agency sitemap often creates thin pages, repeated claims and navigation that reflects…
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Testimonials and Case Study Pages
Testimonials and case studies can reduce uncertainty only when they are genuine, relevant and presented without hiding material context. In the UK, fake reviews and concealed incentivised reviews are …
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Testimonials and Case Study Pages
Testimonials and case studies can reduce uncertainty only when they are genuine, relevant and presented without hiding material co…
Read guide →Service and Product Pages
A service or product page should help a suitable customer decide, not merely repeat a keyword and invite them to get in touch. It …
Read guide →FAQ Pages for Business Websites
An FAQ page is useful when real questions cut across several pages or need a stable support reference. It is weak when it exists o…
Read guide →How to Write an Effective Home Page
A home page is a routing page for people who arrive with different levels of awareness. It should establish what the business does…
Read guide →Contact Page Essentials
A contact page should route an enquiry to a monitored process and set realistic expectations. Publishing several channels is not h…
Read guide →About Page Best Practices
An About page should answer the trust questions left after a visitor understands the service: who is responsible, how the organisa…
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